Creativity isn’t just a buzzword; it’s a multi-dimensional concept that can be broken down into four essential elements: Process, Product, Person, and Press (environment). Together, these elements provide a comprehensive framework for fostering creativity within an organization.

• Process: Creativity thrives when teams follow a structured approach for generating and refining ideas. CPS offers tools like brainstorming, reframing, and clustering to enhance this process.

• Product: Ultimately, creativity is judged by the outcome. A creative product is not only novel but also useful and relevant. Tools like Amabile’s Consensual Assessment Technique can help assess these qualities.

• Person: Each individual’s unique thinking style and creative potential contribute to the overall success of the team. Understanding team dynamics through tools like KAI or Foursight can unlock hidden potential.

• Press: The environment, or “press,” plays a critical role. Factors like trust, openness, and the availability of idea time can significantly impact creativity levels.

Organizations that focus on all four dimensions are better equipped to foster innovation and address challenges effectively.

Your Next Step: Reflect on how your organization supports each of the 4 P’s. Are there areas where you could improve, such as providing more idea time or creating a more supportive environment? Start by identifying one area to strengthen.