What Is Forced Connections?

Forced Connections is a powerful creativity technique that helps teams break away from conventional thinking by deliberately linking unrelated concepts. By introducing random words, images, or objects, this method forces the brain to explore unexpected relationships—leading to unique and innovative ideas.

Why It Works

Our brains naturally rely on patterns and familiar associations when solving problems. While this can be efficient, it also limits creativity. By forcing a connection between unrelated elements and our challenge, we activate different areas of thinking, uncovering insights we wouldn’t reach otherwise.

How to Use Forced Connections: Step-by-Step Guide

Define the Problem
Start with a clear challenge or problem statement. Example: How can we improve employee engagement?

Introduce a Random Element
Select a random word, image, or object—something completely unrelated to the problem.

• Random word generator website.
• Pick a random image (flip through a magazine or use an online generator).
• Grab an object from your surroundings.

Force the Connection
Ask: How could we apply this random word or picture to our thinking on the challenge?
Even if the connection seems silly or impossible at first, explore it!

Example: If you randomly get the word “balloon” or a photo of a child holding way too many balloons while working on employee engagement, you might explore ideas like:

• How can we make work feel lighter and more fun, like a balloon floating?
• What if employees had “lift-off” goals, where they celebrate milestones in a visible way?
• Could we create team-building events that include playful, unexpected elements?

Capture All Ideas
This is a divergent activity. This means that you need to withhold judgement. Capture every idea on a sticky-note and put it on the wall. The time for evaluating and improving or discarding the ideas comes later.

Best Uses for Forced Connections

Forced Connections is highly effective for:
Breaking creative blocks
Exploring new, unknown challenge spaces
Finding fresh approaches to problem-solving

Try It With Your Team

Connect with us on LinkedIn and let us know how it goes!